Week 24

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View this email in your browser Hi Humans, Get ready for your weekly AI dose. Weekly AI Wrap-Up : Apple presented its new AI initiative: Apple Intelligence. A new player joined the Text-to-video battle. Microsoft has decided to retire GPT Builder in Copilot Pro - three months after its launch. Ellon Musk dropped his lawsuit against OpenAI and Sam Altman. Say hello to Apple Intelligence For a company many see as a front-runner, Apple has downgraded its pace in the AI race. It took them 18 months to present their AI plan, but it’s finally here. Earlier this week, Apple presented the coming AI features under the name “Apple Intelligence—AI for the rest of us” at their WWDC (Worldwide Developer Conference). They presented many features, such as Creating emojis, summarizing our calls, and photo editing. However, the update many Apple users have been looking forward to is the Siri update. Siri - the new powerhouse With Apple Intelligence, Siri will be much smarter, meaning we hopefully no longer will have to repeat ourselves before getting a completely wrong answer. Later this year, Siri will be integrated with ChatGPT on all iOS18, transforming it into a conversational powerhouse. One of the major updates is that Siri can locate information across your Apps. So you can ask, “Where is tonight’s dinner reservation?” or “What’s the address for my doctor’s appointment?” However, the real game changer will be Siri's new ability to take action on your behalf within your apps. This feature is set to revolutionize the way we interact with our devices, making tasks easier and more efficient. Some are calling this LAM—Large Action Model. Why It Matters Many of the AI features Apple presented are not ground-breaking AI innovations, but features we have seen before in other applications and devices. However, the real breakthrough is the fact that Apple is putting AI into the hands of over one billion people, many of whom will be using AI for the first time. Community Knowledge: This week, we proudly present the first ever AI.HUB article written by: Annika Ganson, a Senior Product Designer with over seven years of experience building digital solutions. Are you curious about how generative AI can transform the way you develop and enhance your products? Then this article is definitely for you. Annika gives us lots of practical tips and insightful strategies for aligning AI enhancements with user needs. Read the full article here The text-to-video battle There are a few players on the field when it comes to creating unique and creative videos using text prompts. The two most well-known being OpenAI with its Sora (there seems to be no AI space OpenAI doesn’t compete in!) and Google with its Veo. However, the less well-known Chinese company Kuaishou is a super interesting contestor with its Kling.AI. The AI-generated video ‘Man eats noodles’ by Kling.AI has taken the internet by storm because it so clearly shows how far we have come from the earlier AI-generated video, “Will Smith Eating Spaghetti”. That one was made all the way back in 2023. Why It Matters The tech behind these tools is super impressive and it is fun to be able to realize all your weird video ideas. But on the social media platform X, a growing number of people are worried that “Hollywood is dead” and everyone will be unemployed. Hence, the big strike last year. However, we are still very far from that scenario. The tools are still filled with hallucinations, weird physics, 3D rendering, and many other issues. That said, text-to-video will undoubtedly have a huge impact on the film, TV, and video industry. Many production houses already use generative AI in their production pipeline for graphics, visual effects, dubbing, deepfakes, and postproduction. But a feature-length film made by AI (and worth watching) is still miles away. Thank you for reading! If you want to contribute with articles, have inputs, or improvements - please reach out to me on LinkedIn:) Until next time // Annemette Møhl This email was made in collaboration with Lukas Guldstøv. Follow Us Copyright (C) *|CURRENT_YEAR|* *|LIST:COMPANY|*. All rights reserved. *|IFNOT:ARCHIVE_PAGE|**|LIST:DESCRIPTION|**|END:IF|* Our mailing address is: *|IFNOT:ARCHIVE_PAGE|**|HTML:LIST_ADDRESS|**|END:IF|* Want to change how you receive these emails? You can update your preferences or unsubscribe